Big Data needs Engaged People

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Today, I want to put the case for where people fit into the big data picture.


If you look at the key drivers for using big data, I can summarise it as:



Big data analytics examines large amounts of data to uncover hidden patterns. The concept of big data has been around for years; decades before anyone uttered the term “big data”, businesses were using basic analytics (essentially numbers in a spreadsheet that were manually examined) to uncover insights and trends.

Big data analytics brings speed and efficiency to the table today so that businesses can identify insights for immediate decisions, something that should allow them the ability to work faster, stay agile and gain a competitive edge.


People deliver the benefits

What do we need from our people to receive the benefits of big data?


Quicker decision making means we need leadership, in particular leaders that can manage change.


Relevant products and services means you need staff that are engaged in the business, and can contribute to giving feedback and ideas about improving/ replacing/ introducing products and services that fit the discovered trends and needs.


Cost reduction means understanding how you currently operate and then being willing to challenge that and improve it.


What this means is that while big data will deliver us an insight, we still need our people to be fully involved and ready to contribute.


“Organisations more than ever need a strong culture and fully engaged staff."


Written by: Frank Yarsley

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